The calling card of Delirious Eyewear lies not in huge logos, but in its recognisable architectural design and trademark Italian identity.
//DELIRIOUS
- AuthorDARKROOM
- Date15.11.2017
The Delirious brand came out in 2012 and offers a conceptually novel rethink on the making of glasses. In line with the philosophy of its Italian creator, Marco Lanero, a pair of glasses is a highly personal item, which should not be treated as though it were some kind of eye-catching billboard. The designer thus took the drastic decision to follow a “no brand” policy. “Delirious is the first atelier to make no brand luxury eyewear: no writing, no logos, nothing that identifies the glasses", - as the English-language press put it.
HANDCRAFTED IN ITALY
All Delirious glasses are produced by hand from Italian materials in the Italian commune of Valenza, as indicated by the engraving "handcrafted in Italy" on each pair. But even this is applied to the inside of the frame, so as not to violate the concept of the brand. Whether or not a decorative element is to be added to the design should be the decision of the person who is going to wear Delirious glasses, Lanero believes. The initials or full name of the owner can be put on the frame, or indeed the Delirious logo - but only if the owner of the glasses wishes.
Even the workshop where Delirious glasses are created corresponds to the notion of taking a delicate approach to personal things. The premises had previously served as a jeweller’s workshop (Valenza is a well-known gold mining centre), and the traditions of the master goldsmiths of the commune influence Delirious's aesthetics: this can be seen in the design, where literally every millimetre is important, as well as in the fine work on the metal frame elements.
//DELIRIOUS ATELIER
The designers are not afraid of complex shapes, despite working with complicated materials: Indian water buffalo horn is used for some models, while others are crafted from titanium or acetate. All pairs are fitted with lenses from the famous German company Carl Zeiss, which has produced the best in the world of optics since 1846.
EVERY DETAIL IS OF GREAT IMPORTANCE
Having eschewed the easy option in choosing a policy whereby "every detail is of great importance", Lanero remains faithful to it till the end: Delirious glasses are supplied with a wood and leather case. Not surprisingly, with such a loving approach, the designer met with success in just a few years – and now Delirious stands invariably produce a sensation at the key fashion exhibitions in Milan and Paris, and sophisticated fashion industry workers delight in wearing glasses created by Lanero.
