MISOMBER NUAN

  • Author
    DARKROOM
  • Date
    10.12.2017

Softness of cotton, wool and silk has become a trademark of the brand. Misomber Nuan clothing best suits those with an appreciation for complex simplicity.

The Misomber Nuan brand appeared in 2008 and was already beginning its rapid international expansion in less than a year’s time: selling first in Berlin, and then in other key cities of Europe and Asia.  

"International" is no randomly chosen word for this brand.

"International" is no randomly chosen word for this brand. Its very name suggests this, combining two languages: Misomber translates as "cheerless" in Swahili, while Nuan (forming part of the designer's name) is Chinese for "warm". Designer Fuanco thinks out every detail - from the brand name to the complex necklines on the shirts - so that they become overgrown with dozens of subscripts that give Misomber Nuan items the ability to change depending on the context.

THE CONCEPTUAL NATURE OF THE BRAND WAS HARDWIRED INTO ITS DNA

Fuanco assigns each collection a number with a hashtag (#15 being the 2018 spring-summer collection). The designer has called this idea SELF # and supervises it personally: in giving names to the collections, he strives to emphasize that each of them has a unique character, like people. A unisex component is also important to the Misomber Nuan concept. This is a menswear brand, but most items in it (the maxi-shirts, loose cotton trousers, and asymmetrical poplin coats) suit both the male and female figure equally well.

MISOMBER NUAN in the shoot by Natali Do | Hong Kong
MISOMBER NUAN SS17 Campaign

SELF # 15  THE ILLUSORY FRAME

“No matter how slow the film, spirit always stands still long enough for the photographer it has chosen”
MISOMBER NUAN SELF # 15 Spring Summer 2018

UNIVERSALITY            OF FIT 

This universality of fit is down to the skills of Misomber Nuan’s dress cutters and the designer’s mastery of fabrics. Visitors to the brand’s Paris showroom, where a new collection is presented every six months, note that things seem to flow through their fingers. A surprising softness of cotton, knitwear, wool, and even denim has become a trademark of Misomber Nuan, demonstrating Fuanco’s attentive eye for detail.

This property is made manifest in everything: the coarse, out-turned seams; the double lapels of the jackets; shaped metal fasteners; and the vents in the shirts, which can either be fastened up with a number of small buttons, or left unbuttoned to create a completely new silhouette. And all this with the precise minimalism of Misomber Nuan clothes. Even such unusual details for men's clothing as the braids with silk tassels are so neatly inserted as to not violate either the avant-garde proportions or the general laconic tone.

AND ALL THIS WITH THE PRECISE MINIMALISM OF MISOMBER NUAN CLOTHES

MISOMBER NUAN SS17 VIDEO

Misomber Nuan clothing best suits those with an appreciation for complex simplicity.

Misomber Nuan clothing best suits those with an appreciation for complex simplicity. A cotton overcoat ceases to be just another of its kind as soon you spy the plackets hiding the pockets. A long overcoat is no longer just an overcoat once there are high incisions from the floor to the hip along each side seam. Misomber Nuan stands apart from the rest because, unlike most designers working in the fashionable deconstructivist style, Fuanco’s deconstructivism is specifically thought out in such a way that it comes out highly wearable.

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