MD75

  • Author
    DARKROOM
  • Date
    17.02.2018

Two formidable traditions come together at once in MD75 - Italian skill in knitwear and the Northern European love for the avant-garde.

WOOL THAT BECOMES YOUR SECOND SKIN

The conceptual brand MD75 appeared in 2013, but has already become a real breakthrough, joining the ranks of small Italian brands that specialize in high-end knitwear and are famed throughout the world for their craftsmanship. "Wool that becomes your second skin," as the brand’s representatives formulate the basis of the MD75 concept. This is complemented by a laconic yet complex design, through which the creators reflect on human anatomy.

A SUBTLE APPROACH AND HIGH QUALITY MATERIALS

Two formidable traditions come together at once in MD75 - Italian skill in knitwear and the Northern European love for the avant-garde. As a result, the brand's creations turn out to be simultaneously measured and highly contemporary. Here are found both asymmetrical cuts and dropped stitches that produce a pattern reminiscent of vertebrae, gothic dark colours and deconstructed silhouettes. You will not find bright shades or overly obvious accents in this brand. A subtle approach is appreciated at MD75, and attention is drawn to the brand through high quality materials and exclusively Italian production. 

MD75 regularly presents new collections at major exhibitions in Paris and Milan. Films are made for such presentations that can convey the brand philosophy better than any text. Crumbling old plaster, concrete floors and montage in the spirit of David Lynch - in such an environment MD75 clothing is simply mesmerizing.

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