"In a world filled with noise, Smoke x Mirrors creates music" - the slogan of this young American brand of glasses has become the script by which its rapid development is taking place. The brand appeared in 2015 in SoHo - the creative heart of New York. It was founded by the cousins David Shabtai and Roi Ironi: the designs are made in New York and production is based in France (each model is assembled by hand from start to finish) – and the models have proven so successful that the brand immediately won over a whole host of celebrity fans from Solange Knowles to Ethan Hawke. In less than two years Smoke x Mirrors has turned from an indie brand for New York’s creative bohemia into one of the best independent brands on the accessories market.
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