The brand offers everything Scandinavian design is appreciated for - it includes clear cut, practicality, and harmony.
BARBARA I GONGINI
EACH CAN CHOOSE FOR THEMSELVES WHO THAY WILL BE
Barbara Gongini was born in the Faroe Islands – one of the most beautiful and most environmentally pristine places on Earth. In 1996, she graduated from the Danish School of Design at the Unica Design Institute in Copenhagen. Equipped with an innate sense of beauty that had been honed further by a classical Scandinavian education, Barbara recognised the opportunity afforded by the fashion industry to give an individual space for self-expression, while creating clothing that was not only avant-garde, but also eco-friendly. These were the very same principles that formed the basis for the brand BARBARA I GONGINI, launched in 2005.
“Our garments are independent of the latest trends, of gender, sexual orientation, class or social norms. They occupy an area between male and female, the sexual and asexual, between high and low – that neutral space in which each can choose for themselves who they will be.”Barbara I Gongini
It is precisely in accordance with this approach that the clothes of BARBARA I GONGINI are created. An orientation on enduring design, minimalism and functionality are written into the brand’s DNA, making the collections of BARBARA I GONGINI appeal to a wide audience, without distinction for gender or age. The original design process enables the creation of items that suit both men and women.
In addition, Barbara is an activist for responsible fashion: all of her creations are sewn from environmentally friendly, high-quality and often recycled materials. Production is located in Europe, with Barbara ensuring that harm to the environment is minimised, and the craftsmen are paid a respectable salary. The same responsible attitude is demanded from the customers: Gongini believes that it is the designer's mission to build up an audience and enter into dialogue with it.
NO REGARD FOR SHORT-TERM TRENDS
Moreover, BARBARA I GONGINI products all go to make up a kind of “construction kit”, whose individual elements can be taken apart and reassembled, emphasising the meaningfulness of reuse and enabling buyers to create a more eco-friendly wardrobe. BARBARA I GONGINI articles are created without regard for short-term trends, so they can remain fresh for many years, playing an important role in shaping the individuality of their owners.
Barbara’s approach, which she has now been following for three decades, remains surprisingly relevant today. It regards gender as a social construct, coupling this with a desire to reveal the person through the clothing, and not vice versa, along with a reverential attitude towards nature and a refusal to follow trends – it is difficult to imagine a more modern outlook on fashion. Gongini is clearly a visionary, and so her brand rapidly development is unsurprising. The seasonal collection of BARBARA I GONGINI was recently supplemented with a capsule, in which the designer rethought earlier hits, and this spring saw the addition of a second line to the brand – Norðan. Here, contemporary details affecting street motifs and popular subcultures are added to the timeless image that has become customary for the brand.